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Risk Perception and Communication ... theory paradigm that can to a larger extent explain the flood risk perception of people living in the Tisza River basin. 3 | Emergency risk communication- an umbrella term! People's judgments and evaluations of hazards they (or their facilities, or environments) are or might be exposed to are called "risk perception". This subjective variability, when coupled with sociocultural influences, often makes risk perception multifaceted and difficult to explain. Citizens may be more likely to reduce their vulnerability if authorities communicate risk accurately and convincingly. From the cultural theory perspective, risk perception is viewed within the social contexts in which an individual finds her/himself (Sjöberg 2000). Risk perception facets. Risk communication: theory; different models of risk communication; Factors determining risk perception (experts vs. general public) Role of the (social) media (incl. Vulnerability can increase if citizens do not understand the consequences of disasters and do not take action for self-protection (e.g., evacuation). Risk perception and communication theory focuses on the apathy of citizens prior to disasters. Past research on the relationship of risk communication and risk perception is predominantly focused on the way civilians deal with risk perceptions and messages about danger. List factors that affect people's perception of risk Describe how emergency risk communication strategies can be applied for at least four scenarios . Furthermore the aim was to understand how the gap between experts’ and the public’s view on flood risk communication can be understood as well as how the risk communication could be improved. Almost without exception, attempts to understand human behavior related to technological risk assume that it is a response which follows from an external event, an activity, or a statement of the probability and consequences of an activity. Risk perceptions are interpretations of the world, based on experiences and/or beliefs. Cultural theory differs from other approaches to risk perception, risk communication, and risk management in several important ways. They are embedded in …

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